I alluded in earlier posts of How Heroku Works that we have talented engineers. In fact I would venture to say that there is not a weak link when it comes to our engineers at Heroku. Ensuring we have talented engineers makes it easier for us to find other talented engineers and maintains a level of quality in our product. This means we must be very careful about not diluting our pool of engineering talent, which is where our hiring process becomes especially key. By the time we hire a new employee, we know without a doubt they’re a fit within our organization.

Our goal in hiring is seldom to fill a role, but more commonly to find more talented people share our goal (changing the world for developers).

For those completely new to web development, Django is a web framework that makes it easier to build web applications with Python. For those that have some knowledge of other web frameworks and Django you may be able to fly through much of the following. Django is a slight modification on the MVC construct which views itself as a MVT Model, View, Template. Django views a website as a project and within it smaller apps are contained.

In my earlier post on Teams and Tools at Heroku, I mentioned how we value engineers’ time; their work has enabled us to build a great platform. As a result of what we’ve built, we’ve had great growth both of our platform and of our teams internally. With that growth inevitably comes different distractions on engineers’ time. Despite how a manager may plan things, engineering work needs long periods of uninterrupted time. To ensure that no matter what, an engineer has plenty of opportunity to do the work he or she was hired to do, Heroku has Maker’s Day.

Heroku is a largely agile company, we work in primarily small teams that talk via api and data contracts. Its also a company comprised primarily of engineers, even product managers often write code. Heroku as a platform drives many of the features not from top down, but from bottom up based on engineers desires or skunkworks projects. There’s many valuable insights into how Heroku runs efficiently for engineering.

I’ll be diving into many various practices that enable Heroku to put quality engineering above all else, but first let me highlight the team structure and tools that enable this.

Now that you have you system and project environment all setup you probably want to start developing. But you likely don’t want to start writing an entire project fully from scratch, as you dive in you’ll quickly realize theres many tools helping you build projects and sites faster. For example making a request to a website there’s Requests, for handling processing images there’s Python Imaging Library, or for a full framework to help you in building a site there’s Django. With all of these there’s one simple and common way to install them. But first a little more on how it all works.

This is the first of a multipart series to getting started with Python. Throughout this guide we’ll walk you through a full setup. For starters if you’re a mac or linux user you already have Python on your system. You should be able to confirm you have python my opening up a terminal window and running:

$ python --version
Python 2.7.2

I’ve been writing applications off and on for nearly 4 years now, since before Django 1.0 was even released. I must say the framework could not be better described than by its own tagline “The Web framework for perfectionists with deadlines”. Among the things I love about it are:

Continuing with the recent posts on metrics and marketing. I want to give a quick primer on attribution. To any marketing or analytics people out there, simply skip this it would aim to be a primer recap at best for you.

The very general meaning behind attribution is to give credit. When it comes to web products this can be giving credit for lots of things:

If you have an hour to spare its well worth it to look back and look back at my series on startup/bootstrapped marketing. But if you’re short on time and want the high level summary here’s the quick recap:

Part 1 - Focus on SEO

A short while backed I talked about tactically measuring metrics for your site/company. Recently I talked a bit about methods of marketing. A large key to getting the most out of your time and money is to properly report against the intersection of these two items. First I’m going to make the assumption you’ve read those posts, if you haven’t go back and do that. Next this is heavily on the assumption that you’re using Google Analytics as your primary tool for measuring metrics and have setup goals appropriately.